West Palm Beach Google Business Profile Guide (2025): From Set‑Up to Rankings

The quickest path into the local pack in West Palm Beach usually starts with a clean, active Google Business Profile—and a website that backs it up. This guide is the play‑by‑play we use for clients to set up, optimize, and connect GBP to a fast, clear site.

Dial in the foundation

Choose a primary category that matches your services and language ("Web Designer" or "Website Designer" if that’s your core). Add secondaries sparingly. Fill out services with the phrases people actually use here—"web design West Palm Beach," "WordPress development," "e‑commerce websites."

Photos, posts, and reviews (the living signals)

Fresh photos from real projects around Palm Beach County perform better than stock. Posts should announce real updates and link to relevant, fast pages. And for reviews, ask specific clients to mention the service and city in their own words; reply like a human.

Website connection: measure and improve

Use UTM codes on the website link and call tracking if you can. If GBP visitors bounce on mobile, fix the page: speed, clarity, forms. That tight loop is how rankings and conversions rise together.

For a bigger strategy picture, read our companion pieces: Local SEO in West Palm Beach: A Web Development Perspective (2025) and Local Landing Pages That Actually Rank in West Palm Beach (2025).